Researching Long Tail Theory - James Hoye

I asked 10 people how and where they obtain/get their music. I made sure they understood that I did not mean online streaming or just listening; and that they were actually getting the Cd's or files.

How do you obtain your music?
Amazon - 2
iTunes - 3
Supermarket - 1
Illegal Download - 1
HMV - 1
Spotify (buy feature) - 2

I asked 2 people who were over 50 years old and 1 of them used iTunes and the other used HMV. This surprises me because I would expect them to use supermarkets, instead of the Internet as they are digital immigrants. One extra fact that I did find was that the elderly people I asked had trouble finding new music, as the shops did not stock the music they wanted and they rarely used the Internet to find it.

Of the 20 - 50 year olds, I got a range of HMV, supermarket, pirate bay, amazon and iTunes. Which does not surprise me, as in this age group, there will be a mixture of digital natives and immigrants. This age group will be a fan of the more mainstream music which you will find in HMV (and other msuic specialists) and Tesco, as well as on the internet where you can find more of less anything.

Finally, the youngest age group I asked was 14-20 in which they all answered iTunes and Spotify. This will be because they can get all of the chart music as well as the niche music. Consequentially giving children the largest selection.

Researching Long tail Theory - Emily, Megan and Liam

Research methodology
We chose to ask 30 16-20 year olds the following questions;

• Do you ever buy chart music?
• Where do you find out about new music?

Each of us had 10 people to ask each, 5 boys and 5 girls. We used social networking (facebook) to collect our data and came up with some interesting results.

Research results

Do you ever buy chart music?
NO: 53%
YES: 47%

How do you find out about new music?
- For this question we recieved lots of different answers. We decided to split into old and new media.

OLD MEDIA (T.V, Radio, Newspapers/Magazines, etc.) : 53%
NEW MEDIA (Internet, iTunes, Blogs, etc.) : 47%

Conclusions
We have found that there is an equal balance in old and new music media and people haven't totally given up on the old ways of finding out about new hits. We have also found that nowadays there are many different charts and there is a wide range of genres for people to choose from and that is available to buy online or in stores.

Long Tail Research - Sophie, Laura, Marianna, Charlotte, Perry and Amy

Research Methodology

In order to gain our results, 5 of us asked 10 people each "Which kind of Channels do you watch more - Channels 1-5 or other channels that apply to a more niche audience".

Research Results

36% of respeondants are still watching the mainstream television channels.
64% are the amount of respondants that are members of the niche market.

Conclusion

As far as television consumption is concerned, the niche market has now overtaken the mainstream market and have become incredibly successful as a result.

Take the Web Behaviour Test

https://www.bbc.co.uk/labuk/experiments/webbehaviour/

follow this link - you will need to log -in to the BBC site before you can start

Media Watch- Perry 12/1/11

Progress on tablet computer for developing nations

The non-profit OLTPC (One Laptop Per Child) Project is in it’s 5th year of development and is now aiming it’s sites at the tablet market, after the success of Apple’s Ipad. The goal of the project has always rested on providing extreme LEDC’s with cheaper digital devices. The focus is to provide poorer, more digitally starved countries with the devices they lack in order to “bring school children into the computer age.” This was to be done by supplying developing nations with the worlds currently cheapest laptops (around £100), that have been designed with prolonged battery life, and durability in mind.



That being said, it still has impressive features; an LCD screen, HD sound output, and is capable of Bluetooth and wireless Internet browsing. It can double up as an e-book, and is even able to keep track of all other connect XO laptops in the area via an application called ‘neighbourhood’. Also, it flaunts a video camera, sound recorder, and capacitive touch screen.

So far over 2 million laptops have been supplied to the school children of LEDCs, however there are an abundance of improvements to follow with the introduction of their newest model, the XO-1.75 tablet. The battery life has been extended to over 10 hours, whilst remaining thoroughly resistant to dust water, and other physical damage.

The company are hoping to make the XO-3 the next big step in their ‘mission’. By changing the design and user interface the company are continually able to make the device cheaper, tougher, and easier to use. It was said in the accompanying video that “The rotating hinge on the laptop costs $4. Just removing that is a financial improvement.” It is this kind of excess OLTPC would like to trim, in order to improve the cost and functionality of future XO models.

The computing company MARVELL have already pledged $4.6 million towards the product’s development, and released the prototype tablet ‘moby’ (seen below). It’s suspected to cost no more than $99 and will be a big step up for OLTPC once mass produced. The battery life is estimated at 20-30 hours, a 10 inch 1080p screen, and will support Windows mobile. The finished model should be available by 2012.

Interview with OLPC's chief technology officer Ed McNierney:

"A lot of tablets are designed for entertainment and consumption, but that is not what we do," he said.

"We really think the tablet needs to be a fully-functioning educational experience that is designed for creating, sharing, editing, enjoying and collaborating with other children and teachers."

“The XO-3 tablet will have a screen the same size as Apple's popular iPad at 9.7in (25cm).”

Sources:

http://www.bbc.co.uk/news/technology-12144651

http://www.olpcnews.com/laptops/xo-3/first_version_xo-3_laptop_to_b.html

http://one.laptop.org/about/hardware

The Virtual Revolution - the cost of free

http://www.bbc.co.uk/blogs/digitalrevolution/2010/02/virtual-revolution-episode-thr.shtml

This is the blog set up by the BBC for viewers to post their feedback after watching the programme. Read the comments and then post your own response on THIS blog - not the BBC blog. Tell me what you think about the implications of the capture of personal data on the web - is this a serious problem? Remember to put your own name on your comment!

Media Watch - Sophie and Laura

4 January 2011 Last updated at 12:32

BBC

Facebook used in hunt for Jo Yeates' killer

 

Detectives have begun a Facebook campaign in a bid to catch the killer of Jo Yeates.

Her body was found on Christmas Day, in Longwood Lane, Failand, eight days after she was reported missing from her home in Clifton, Bristol.

The campaign involves an advert that will allow people to contact the incident room via the social networking site rather than calling in.
Police said Facebook was more effective than posters and leaflet drops.

Detectives investigating the murder of the 25-year-old landscape architect have said there was no evidence she was sexually assaulted, but they have not ruled out a sexual motive.
The force has appealed for sightings of a 4x4 seen near to where her body was found.
'63,000 views'
Her landlord, Chris Jefferies, 65, who was arrested on suspicion of her murder, is free on bail.
Det Ch Insp Phil Jones, of Avon and Somerset Police, said he hoped the Facebook appeal would encourage more people to come forward with information.

The force has already received 260 messages through the website

"The majority of people these days are spending time on Facebook and other social networking sites; this has become part of everyday routine for many people," he said.
"This advert allows us to point people to special features on our website with all the latest information, it allows them to contact the incident room direct online rather than calling in.

"I would once again urge anyone who may have not contacted my team and may have information that could help this enquiry to contact us. Let us decide if this information is significant."
He said police had successfully used Facebook in a number of high-profile cases because information could be shared more widely than by poster.
Scott Fulton, head of e-services at the force, said: "On this inquiry alone we have had shares of the story from the force's Facebook page of 24,220.

"Additionally there have been over 63,000 views of the news updates on our website, a further 18,000 on the dedicated Jo page and over 70,000 views of the CCTV clips on our YouTube channel.
'Dangerous chemicals' "Through the website we have had 260 inbound messages to the incident room through the website."
Crime scene investigators are continuing to examine Miss Yeates' flat in Canynge Road.
There was a sign outside the building saying "Do not enter, dangerous chemicals" and officers wearing white suits came out of the flat wearing masks.

A number of uniformed officers were also seen entering Mr Jefferies' flat on the opposite side of the building.
Miss Yeates was last seen at about 2000 GMT on 17 December after she had been drinking with colleagues in the Bristol Ram pub in Park Street in the city.
She visited three shops on the way home and was filmed on CCTV.
She bought a pizza in one of the stores - the receipt was discovered in her flat but no evidence of the pizza or the packaging has been found.


"Facebook began as a geek's hobby. Now it's more popular than Google"http://www.guardian.co.uk/technology/2011/jan/04/faceboook-mark-zuckerberg-google

Facebook faces challenges in reaching one billion users, not least because Europe and North America will soon reach Facebook saturation, and markets such as China and Russia are dominated by domestic rivals. But the developing world is a huge opportunity for Facebook and one it has already begun to address by working with at least 50 local operators to offer Facebook Zero, a pared-down version of the site that users can access for free via mobiles.
Already the web's biggest photo site, Facebook has disrupted sites such as Photobucket and Yahoo-owned Flickr. Facebook has provided a vast platform that allowed games studios Zynga and Playfish to flourish; Zynga's revenues alone are estimated at $600m for 2010.

Television is lined up next; Facebook is an important app being built into many internet-connected TVs from Samsung's Smart TV to Yahoo's Connected TV that will allow users to Facebook message friends about the shows they are watching together, finally giving TV the potential for targeted advertising.

The volume of information generated by Facebook globally is daunting. In any 20 minutes, Facebook typically sees 1m shared links, 2.7m photos uploaded and 10.2m comments. Facebook also records 7.7m "likes" every 20 minutes, generated not just by users on facebook.com but on more than 2m other sites across the web that have embedded Facebook's commenting tools.