Introduction to the Topic

A2 MEDIA STUDIES
MEDIA IN THE ONLINE AGE

For this topic you need to learn about the following, in relation to at least TWO areas of the media :

• The historical development of online media
• Examples of how media production has been transformed by the internet and broadband access (and examples of media that have remained untouched by these developments)
• The impact of broadband internet access on audience behaviour
• The importance of media convergence and the role of the internet in accelerating this
• Debates around the future of the media in the web 3.0 era