Wednesday 12 January 2011

Long Tail Research - Sophie, Laura, Marianna, Charlotte, Perry and Amy

Research Methodology

In order to gain our results, 5 of us asked 10 people each "Which kind of Channels do you watch more - Channels 1-5 or other channels that apply to a more niche audience".

Research Results

36% of respeondants are still watching the mainstream television channels.
64% are the amount of respondants that are members of the niche market.

Conclusion

As far as television consumption is concerned, the niche market has now overtaken the mainstream market and have become incredibly successful as a result.

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