Wednesday 12 January 2011

Researching Long tail Theory - Emily, Megan and Liam

Research methodology
We chose to ask 30 16-20 year olds the following questions;
  • Do you ever buy chart music?
  • Where do you find out about new music?

Each of us had 10 people to ask each, 5 boys and 5 girls. We used social networking (facebook) to collect our data and came up with some interesting results.

Research results

Do you ever buy chart music?
NO: 53%
YES: 47%

How do you find out about new music?
- For this question we recieved lots of different answers. We decided to split into old and new media.

OLD MEDIA (T.V, Radio, Newspapers/Magazines, etc.) : 53%
NEW MEDIA (Internet, iTunes, Blogs, etc.) : 47%

Conclusions
We have found that there is an equal balance in old and new music media and people haven't totally given up on the old ways of finding out about new hits. We have also found that nowadays there are many different charts and there is a wide range of genres for people to choose from and that is available to buy online or in stores.

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