I asked 10 people how and where they obtain/get their music. I made sure they understood that I did not mean online streaming or just listening; and that they were actually getting the Cd's or files.
How do you obtain your music?
Amazon - 2
iTunes - 3
Supermarket - 1
Illegal Download - 1
HMV - 1
Spotify (buy feature) - 2
I asked 2 people who were over 50 years old and 1 of them used iTunes and the other used HMV. This surprises me because I would expect them to use supermarkets, instead of the Internet as they are digital immigrants. One extra fact that I did find was that the elderly people I asked had trouble finding new music, as the shops did not stock the music they wanted and they rarely used the Internet to find it.
Of the 20 - 50 year olds, I got a range of HMV, supermarket, pirate bay, amazon and iTunes. Which does not surprise me, as in this age group, there will be a mixture of digital natives and immigrants. This age group will be a fan of the more mainstream music which you will find in HMV (and other msuic specialists) and Tesco, as well as on the internet where you can find more of less anything.
Finally, the youngest age group I asked was 14-20 in which they all answered iTunes and Spotify. This will be because they can get all of the chart music as well as the niche music. Consequentially giving children the largest selection.
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